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This study investigates to what extent the values perceived by tourists throughout cultural tours impact their overall satisfaction levels and behavioral intentions related to the destination. This study further examines the moderating role of tour guide competency in the relationship patterns concerned.

Empirical data were collected via a survey from 420 foreign tourists who visited Cappadocia and participated in guided cultural tours. Partial least squares-structural equation modeling was used for data analysis.

Study results reveal that the effects of quality, emotional, monetary and social value perceptions of tourists gained through cultural tour experiences on their overall satisfaction levels and the effects of overall satisfaction on recommendation and revisit intention are positive and significant. Furthermore, the moderating role of tour guide competency is significant and positive in the relationships between quality value and satisfaction and between satisfaction and revisit intention.

This study offers a critical analysis of discoveries concerning the pivotal role of tour guide competency within the cultural tour experience.

The preservation of social structure in slow cities has not been adequately examined in the literature. Therefore, the aim of this study is to examine social change perceptions of local people in a slow city. Whether the dimensions of social change differ according to gender and inhabitancy was investigated.

Multivariate analysis of variances was used for data analysis. Data were collected from 399 participants in Seferihisar.

Results showed that the perception of local people related to social change differs according to their gender and duration of stay in Seferihisar. Differences were also examined for each sub-dimension of social change.

The preservation of social structure in slow cities has not been adequately examined in the literature. Accordingly, this study explores social change with five sub-dimensions in the context of Cittaslow.